They send you samples, & special offers. (They sent me a $15 rebate for sending them a receipt with my formula purchase on it.) They also mail & email COUPONS for $4, $5, & $7 off a can of formula! (The last mailer I received saved me $17!!!)
I'm sure Similac & Gerber do something similar, so sign up for all 3! You never know which kind of formula your baby will handle best..
p.s. Sign your Mom up too! = DOUBLE the COUPONS! :) They don't send them very often, so My Mom, Mother in law, & I are each signed up, and most of the time I don't have to buy formula without a coupon.. Don't wait until you have him to sign up either, they take almost 2 months before they start sending any coupons!
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